Privacy Policy


In order to make your visits to as responsive as possible, we collect information when you visit the website.

We respect your right to privacy. We maintain and use your Personal Data in accordance with applicable laws, including the Data Protection Act of 1998. We do not sell, rent, share or disclose Personal Data to third parties without your prior consent, except in the circumstances described in this Privacy Statement. In addition, your ability to make informed choices about the uses of your information is important to us. This privacy statement explains our policy regarding the collection, use, disclosure and protection of Personal Data. Please see the information below in regards to our privacy practices:


1. What is Personal Data?

 Personal Data is information that identifies an individual or that can be reasonably associated with a specific person or entity, such as a name, contact information, delivery address, personal email address, telephone number, billing and account information, Internet (IP) address and information about an individual’s purchases and online shopping.


2. Collection of Personal Data

 At Forever Party, we collect the Personal Data that you provide us, for the following purposes:

Information that you provide by filling in forms on our site This includes information provided at the time of registering to use our site, placing an order, posting material or requesting further services. We may also ask you for information when you enter a promotion sponsored by Forever Party, and when you report a problem with our site.

  • If you contact us, we may keep a record of that correspondence.
  • We may also ask you to complete surveys that we use for research or evaluation purposes, although you do not have to respond to them.
  • Details of transactions you carry out through our site and for the fulfilment of your orders.
  • Details of your visits to our site including, but not limited to, traffic data, location data and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.
  • Understand your needs and preferences.
  • To process your return or exchange.
  • Administer accounts.
  • Develop Forever Party’s business and operations.
  • To detect and protect Forever Party and other third parties against error, negligence, theft, fraud and any other illegal activities and to audit compliance with policies.

    We may automatically collect some information when you visit our website, such as your computer's IP address or your device ID and operating system, the site from which you linked to us, your site activity, the time and date of your visit, and your purchases. This information may be collected through the use of "cookies" and web beacons (see Cookies below). We also receive information from third parties who help us correct our records, prevent fraud, and

    provide Services (see Services below) or special promotions or products. We may combine any of this information with the other Personal Data we maintain about you.


    3. Use of Personal Data

     We use information held about you in the following ways:

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.
  • To provide you with information, products or services that you request from us or which we feel may interest you.
  • To carry out our obligations arising from any contracts entered into between you and us.
  • To notify you about changes to our service.
  • If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) or by telephone or hard copy media with information about goods and services similar to those which were the subject of a previous sale to you.
  • When you complete a contact us form on our website, we may capture your email address, your name, mailing address and any other information you may provide as this maybe in regards to a question on an item.

    4. Sharing of Personal Data

    Forever Party does noes not sell or rent you email address or postal address to third parties.

    We may use third parties to perform services on our behalf. These services include companies to process debit and credit card payments, fulfilling orders, manage our customer care centre, distribute emails, monitor site activity, serving site content, organising information, and conducting surveys. If any of these third parties need access to your Personal Data, we require them to use it only to perform the services on behalf of Forever Party. We also require that they maintain the confidentiality of the information and/or return the information to us when they no longer need it.

    The use of personal data may also be used by third parties for the following:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If Forever Party or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

    5. Where we store your Personal Data

     The data that we collect from you may be transferred to, and stored at, a destination in the United Kingdom. It may also be processed by staff operating in the United Kingdom who work for us. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing.

    We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

    All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

    Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


    6. Cookies

     Cookies are small files that are stored on your computer. They enable us to monitor online activity.

    Like most web sites, we use cookies to log your IP address, identify your browser type, and log the date and time of your purchases and other activities. Information collected from cookies is used for system administration, analyse trends evaluate the effectiveness of the website, troubleshooting, fraud investigation, communications from Forever Party (only) and optimising your shopping experience. The information that is collected from cookies allows us to determine which parts of our website are visited the most and difficulties our visitors may experience in accessing the website. Cookies also help to keep track if items in your shopping cart, abandoned shopping carts and whether you have visited the Forever Party website previously.

    Finally, we use web beacons to determine when and how many times a page has been viewed. Again, we use this information for our own marketing purposes.


    7. Unsubscribe

     If you no longer wish to receive emails from, please click on the unsubscribe link on the newsletter email. If you request to be removed from our email marketing list, you may still receive emails for order confirmations for any orders placed on the website.


    8. Access to Information

     The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you. Upon your written request, we will inform you of the use and general disclosure of your personal information and we will give you a copy of the information retained.

    Please send in a written request to, 65 Cobden Street, Leicester, LE1 2LB. In your request please include your name, address and email address in order for us to verify any personal information we may have.


    9. Under Age Privacy is directed to all users over the age of 18. Users under the age of 18 should not purchase or provide any personal details on the website.


    10. Privacy Policy Changes

     Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. We reserve the right to change the policy at any time.